From a runway show with marionette models to a house party in an Italian villa

Fashion week and runway shows have long been the preferred showcase of designers and fashion houses when it came to presenting new collections and collaborations. But along with the fanfare and cachet of attending a fashion show in New York, Paris, London or Milan—if you’re so lucky—there was inevitably the downside such as crowded tents, long lines, and shows that didn’t start on time. There is, however, an alternative that allows for creativity—producing a film fashion ad. To be honest, the concept really isn’t that novel an idea, after all, commercials were already a thing.

Now, fashion designers have taken the best of both worlds and given us unforgettable fashion movies, in five minutes or less. Here’s a round up of some favorite, most memorable fashion ads to hit our screens, in no particular order.

ERDEM x H&M: The Secret Life of Flowers by Baz Luhrmann

Prada FW 2019: Anatomy of Romance

Versace House Party Pre-Fall 2020

Alexander Wang Pre-Fall 2021: Sisters

Moschino Spring Summer 2021 collection

Dapper Dan #ForeverPUMA

The Gucci 100 Campaign: Celebrating the House’s Centennial

LOUIS VUITTON Men’s Spring-Summer 2022 Campaign

Tiffany & Co. About Love

“A Moment In Time” Zara FW ’22 Campaign